Why €200 per Month Is Not an Expense but an Investment: Let's Calculate Together

Serhii Shypylov

• 2 min read

Introduction

Many business owners perceive regular payments for IT security as overhead costs. This is logical: money goes out every month, and often no visible result is apparent.

But what if we stop considering these €200 as costs and start treating them as an insurance premium? A premium that protects against losses dozens of times greater than its cost.

Simple Math: One Incident vs. One Year of Protection

Let's calculate with real figures. The average cost of mitigating the consequences of one successful cyberattack on small and medium-sized businesses in Europe is approximately €5,000–€15,000.

This includes payments to specialists, data recovery, business downtime, and potential fines. For our calculation, let's take a conservative sum of €8,000.

  • ✅ Scenario without protection: One successful incident = €8,000 in direct losses.
  • ✅ Scenario with protection: One year of proactive monitoring and support = €2,400 (€200 x 12 months).
The benefit is obvious: the cost of an annual subscription equals approximately 30% of the price of one potential incident. This is not an expense — it's a saving of €5,600.

What's Included in These €200? Continuous Protection as an Asset

This money is not paid for "thin air." It's an investment in a comprehensive service that operates 24/7.

  • 🛡️ Proactive Monitoring: Systems monitor the network and prevent threats before they cause damage.
  • 🔧 Technical Support: Rapid problem resolution, system updates, consultations. This saves your time and your employees' time.
  • 💾 Backup and Recovery: A guarantee that data will not be lost. The cost of restoring from a backup is incomparable to the cost of its complete loss.
  • 📚 Training and Audits: Improving the team's digital literacy is the best prevention against phishing and human error.

An Investment in Reputation and Peace of Mind

The money spent on mitigating an attack is a direct loss. But there are also hidden costs: eroded customer trust, damaged reputation, team stress.

Continuous protection minimizes these risks. You are not just buying a service, but peace of mind and the ability to focus on business development, not on its "treatment."

€200 per month is the price for turning your business from a vulnerable target into a protected fortress. It's an investment in business continuity, your reputation, and your time. The most expensive security is the one you didn't buy in time.

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